What Makes Ads Go Viral? The goal of this assignment is to familiarize you with the 6 Sticky principles from Chip and Dan Heath’s book, “Made to Stick”. These principles are useful for word-of-mouth marketing and give insight as to…
Need an Executive Summary, background, and problems based on the article I have provided about Ikea. There are three other sections that don't need to be completed, just need these three categories and I do not need a conclusion. I…
I previously chose Apple as company - and 'Air Kicks" as new innovative product (shoes). I attached all necessary documents and information for this marketing plan. Considering it is a product that isn't real - the writing parameters aren't strict…
hat are the elements of pricing decisions? Define the following terms pricing objectives, penetration pricing, market share, target return on investment (ROI), reference pricing, zone pricing and target return pricing. Why might penetration pricing potentially negatively impact brand image and…
You have been hired by a Services Company (i.e. one that does not create products – but instead performs a service e.g. Law Firm, Real Estate Brokerage, Nail Salon, etc – pick whatever you like) to create a Digital Marketing…
Attached below you will see the rubric, the instructions and then my draft that I have created. I also attached my professors feedback on my draft so you know what he would like improved. Attached AttahoinlfkaAt.! Please see the Chicago…
In this report, you have to read the article(case study) which I'm attaching in the file section. I'm also attaching the direction/ guidelines document. Make sure to look at this file too as it has all the instructions in it.…
As technology advances at a breath-taking rate, connecting the world in new and exciting ways, it is no wonder that social-CRM is augmenting and oftentimes replacing traditional CRM strategies. With this increasingly digital world, the future of CRM depends on…
Write a technical report about the application of analytics in organizational and business areas, especially related to social media analytics. Current situation of the analytics in marketing should be the main idea. It should begin with an Executive Summary of…
Competitive Analysis: 1-2 pages summary (how is the market segmented? who is the competition? Who is your target market? Why is it different from your competitors?) Marketing Mix: 3-5 pages (marketing mix or 4P’s) a. Product: describe in detail (packaging,…